Wednesday, September 17, 2008

Using Lulu

Lulu offers people the opportunity to publish their own books.

Users are given the option of creating different kinds of books, such as hardcover, paperback, calendars and photo books.

Users also have the option to make their publication available to others for a price. This model allows Lulu to capitalise on the long tail by hosting 1000s of publications for sale, of which it is taking a small percentage of each sale. This would be useful for users who want to publish their own material but have not been able to get a publisher.

The lulu website is well set out and allows users to see exactly how their book could look before they begin.

I used lulu to create a hardcover photobook.

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